Tracy Brala

Tracy is a visionary senior executive with a proven track record in driving transformative growth by expertly fusing strategy, marketing, digital transformation, and customer experience—all while cultivating a high-performing culture. Her entrepreneurial mindset has resulted in the launch of more than 14 businesses that collectively generate over $1 Billion in annualized revenue.

In 2018, Tracy joined the Science Center in a newly formed role, Vice-President of Ecosystem Development, with a mission to ignite an inclusive innovation ecosystem across Greater Philadelphia. Her relentless focus on partnerships and the founding of Venture Café Philadelphia brought together over 30,000 people in five years, buoying the region's innovation ecosystem from unranked to 13th in the world as measured by Startup Genome. Today, as Senior Vice President of Ecosystem Engagement, she leads the Marketing, Customer Experience, and Advancement teams.

Previously, Tracy spearheaded major digital transformation initiatives at Comcast | NBC Universal, including the creation of the nation's largest WiFi hotspot network. She also built a $250 Million convenience food platform at Campbell's Soup and successfully launched her own consulting firm.

A passionate regional advocate, Tracy holds an MBA from The Wharton School at the University of Pennsylvania. She is a past President of Villanova University's Alumni Association, serves on multiple boards, and recently collaborated to form the Union League of Philadelphia’s Life Science Club. Her accolades include City and State’s 50 over 50 Trailblazer Award, the Villanova University Loyalty Award and the BioBuzz Community Builder Award.