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Dreamers Welcome

Candace Mitchell sauntered on to the stage at World Cafe Live and started talking about hair—specifically, the $500 billion hair care industry that she’s tapping into with her company, Myavana (“My Hair Nirvana”), an app that personalizes style and product recommendations for women of color using hair strand analysis. “Let’s talk about priorities, people—hair and beauty are at the top of the list,” Mitchell quipped. Then she ran through her business model: 57 million black women in America, each spending more than nine times the average on their hair — but who have not had a way to sift through the services and products to find what’s best for their particular needs. Until now. “Myavana is leading a technological revolution in the haircare market, meeting the needs of millions of women who have been far underserved for too long,” Mitchell said. Then she beamed, as the audience broke into applause. Click here to read more.

Media Contact:

Kristen Fitch

Kristen Fitch

Senior Director, Marketing