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Philly start-ups pivot and scramble, trying to survive and thrive amid pandemic

Article originally published in The Philadelphia Inquirer

There are flickers of hope in entrepreneur-land — even amid a pandemic and an economic maelstrom not seen in decades.

Take entrepreneur Mark Surkin, who cofounded Dineable, a catering platform for virtual events. Dineable’s business took off — after the pandemic started.

It wasn’t supposed to happen that way. Dineable last year won a spot in the 2020 class of the Global Start-up Accelerator, sponsored by the University City Science Center, among others.

Before COVID-19, Dineable had built an early business model and software to help event managers and meeting planners. “We spent 2018 building it, and planned to expand in January 2020,” Surkin said. “We were working through the accelerator program, and they helped us pivot” to virtual catering.

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Kristen Fitch

Kristen Fitch

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