Stay connected. Subscribe to our monthly newsletter.


Philadelphia, PA - February 16, 2024 - Amplify Philly, the driving force behind Philadelphia’s presence at SXSW Conference & Festivals (March 8 - 16), is gearing up for its sixth year at the event. With more than 300,000 festival-goers expected, Amplify Philly promises an immersive experience that celebrates the city's vibrant innovation across multiple industries.

A central component of Amplify Philly’s SXSW presence is the Amplify Philly House, which will take over The Stay Put Brewery in Austin’s historic Rainey Street District on Sunday March 10. This dynamic hub will feature engaging panel discussions on topics ranging from human connections to AI ethics, alongside live mural art, custom cheesesteaks and themed happy hours.

“This year’s SXSW lineup promises an electrifying blend of talent and creativity that embodies the essence of Philly,” said Michelle Freeman, CEO of Witty Gritty and Amplify Philly Board Chair. “Attendees visiting the Amplify Philly House will discover firsthand what sets our city apart, igniting their curiosity to be part of the vibrant energy pulsating throughout Philly.”

The Amplify Philly SXSW 2024 lineup includes thought-provoking panel discussions, live entertainment, and networking opportunities:

  • Nothing Personal: The Delicate Balance of Human Connections
  • Featuring industry leaders from CMI Media Group and Ferring Pharmaceuticals.
  • A compelling dialogue led by CMI Media Group, Group Black, and WAYE.
  • Insights from venture capital experts and startup founders.
  • A lively party scene with a group of people cheerfully posing for a photo, capturing the joyous atmosphere.
  • A diverse group stands before a banner, showcasing a Philadelphia mural in the background.

Attendees can also indulge in Philly-inspired refreshments, recharge at the Indy Hall lounge, and enjoy live entertainment by local talent Chill Moody.

In addition to the Amplify Philly House, the organization will have a presence at the SXSW Creative Industries Expo, a convergence of industries on the cutting-edge of technology, design, social good, health / wellness and more. "The PHL Experience" lounge will offer attendees Philly-themed giveaways, interactive experiences and a chance to win a trip to Philadelphia sponsored by B.PHL Festival.

2024 Sponsors & Partners

The 2024 Amplify Philly House sponsors & partners include: 1Philadelphia, Ballard Spahr, The Chamber of Commerce of Greater Philadelphia, CMI Media Group, Indy Hall, Innovation @ Penn, MidAtlantic FX, PHL Airport, PhillyPRGirl, University City Science Center, Valley Forge Tourism and Convention Board, WinWin Coffee, Witty Gritty.

For more information on Amplify Philly and the 2024 SXSW Conference & Festivals please visit:

About Amplify Philly:

Amplify Philly brings the best of Philly’s diverse business, culture, and tech communities into the international spotlight. Our goal is to attract the best talent, clients, and consumers to live, work, and play in Philadelphia. Since 2016, Amplify Philly has showcased and connected the best doers, makers, and creators to and from the Philadelphia region through exhibitions, concerts, panels, and other interactive activities. Our goal is to highlight Philadelphia as an exciting and accessible place to open a small business, create a new startup, or find an audience for an innovative project.

Media Contact:

Kristen Fitch Headshot 2024

Kristen Fitch

Senior Director, Marketing